Breastfeeding Committee for Canada
The National Authority for the WHO/Unicef
Baby Friendly™ Hospital Initiative (BFHI) in Canada

Affordable Health Care Begins with Breastfeeding Support and the Use of Human Milk

(BCC Submission to the Romanow Commission)


Introduction:

The Breastfeeding Committee for Canada (BCC), with supporting documentation from Health Canada, is pleased to provide the Commission with an overview of the current situation in which Canadian women who give birth in hospital experience the need for improved protection of and support for their breastfeeding decision. This overview includes:

Evidenced based, internationally set minimum standards for professional breastfeeding knowledge and care have recently been incorporated in the Family-Centred Maternity and Newborn Care National Guidelines (Health Canada 2000). Standards for quality care have been developed for community health care services as well. The Breastfeeding Committee for Canada document Baby Friendly™ Initiative in Community Health Services: A Canadian Implementation Guide (BCC 2002) was released this spring. However there is an urgent need for a comprehensive infrastructure to raise professional education standards and practices to this level in the public health care system in Canada.

The Background:

Until a half-century ago, when the manufacturers of infant formula started the highly successful marketing of their product, it was taken for granted that a mother would breastfeed her child. It is one of marketing’s greatest success stories that hundreds of millions of mothers switched to bottle-feeding their babies. Marketing integration into the health care system convinced health professionals that formula is nutritionally equivalent to breastfeeding. Direct advertising techniques convinced the public that formula feeding was "convenient" and "liberating". However, manufactured products cannot replace mother’s milk (BCC 2002). There is a steadily growing body of evidence demonstrating the failure of manufactured products to provide infants with adequate protection from infections and allergies in the first year of life. This failure also results in episodes of malnutrition that affect the quality of health of many children; it can affect the IQ potential and learning readiness of children and can even cause death. (Anderson EW, Johnstone BM, Remax DT. 1999) (Cunningham AS, Jelliffe DB, & Jelliffe EFP.1991). This failure, which has been named "commerciogenic malnutrition", results in a needlessly heavy burden on the health care system extending into the education system and beyond to the work place.

Mothers want what is best for their babies and this is evidenced by the high rates of breastfeeding initiation across Canada. The breastfeeding initiation rate is about 75% as an average across Canada, with marked variations in prevalence from east to west. Breastfeeding rates in Quebec and Atlantic Canada much lower than in the rest of Canada (Health Canada 1999). Rates of exclusive breastfeeding in the first six months and duration rates of breastfeeding into the second year of life have not been adequately documented.

A decade ago, the World Health Organization (WHO) identified supporting women to exclusive breastfeeding to six months and to sustain breastfeeding to two years and beyond as a primary health care goal for maternal and child health (Innocenti Declaration 1991).

Health Canada has identified healthy child development as a determinant of health, identifying the prenatal, infancy and early childhood experiences as critical to healthy child development and to the health and well-being of individuals. The positive effects of breastfeeding on the health of infants, which is now shown to extend to childhood and beyond, are increasingly recognized as major contributors to healthy child development and to the prevention of chronic health problems such as obesity and diabetes (American Academy of Pediatrics 1997); (BCC 2002).

Health Canada has promoted breastfeeding nationally since 1978. The focus has largely been on the promotion of breastfeeding as a lifestyle choice - "Breastfeeding Anytime, Anywhere" rather than a health decision that is protected, promoted and supported by the health care system. The WHO/UNICEF Ten Steps to Successful Breastfeeding and the WHO/UNICEF International Code of Marketing of Breastmilk Substitutes are policies developed to promote exclusive and sustained breastfeeding as a health choice and to protect and support women in making informed infant feeding decisions. These policies are evidence-based and are the basis for the Baby Friendly™ Initiative (Vallenas C, Savage F.1998).

The Problem: Barriers and Inequities in Health Care System faced by Women Who Choose to Breastfeeding.

The legacy of aggressive formula marketing since the 1940’s is false assumptions about formula feeding as nutritionally equivalent, labour saving and necessary for a progressive lifestyle choice for working parents. The provision of free formula in hospital, free educational materials for new parents and educational donations for staff has been taken for granted as a convenient way to provide patient and staff education. Strains on health care budgets have led health care facilities to depend on formula company donations as though there are no alternatives.

The ability of parents to make informed decisions about exclusive and sustained breastfeeding for their child is often limited by the level of knowledge of their health care providers’ about the hazards associated with not breastfeeding, and the risks associated with infant formula and their level of skill in providing support for lactation management. Institutions do not routinely require breastfeeding education as mandatory when hiring staff to support prenatal and postnatal mothers; for example maternity or public health nurses, nutritionists, dietitians and pharmacists. They do not require breastfeeding expertise when extending hospital privileges to obstetricians or pediatricians. Institutions do not routinely hire professional lactation consultants to provide services for mothers or to service the educational needs of staff. Free formula and company sponsored educational materials are too often substitutes for a contingency of well-educated health professionals with the time to support mothers.

Mothers feel very vulnerable after giving birth. Younger mothers, under 25 years of age, are particularly vulnerable to stopping breastfeeding within the first week. This same group has indicated that they were two to three times more likely to be influenced by health professionals (Health Canada 1999 p32). As mothers work to establish breastfeeding they experience:

Variations in the breastfeeding initiation and duration rates across the country reflect problems with breastfeeding support in the system. These problems are evident in the low rates of both exclusive and sustained breastfeeding. The rate of exclusive breastfeeding (providing breastmilk as the only food or drink for the first 6 months) is not presently being monitored but is known to be low. Well- educated women and older mothers are more likely to decide to breastfeed and to breastfeed longer. These women also have higher incomes and the means to access private lactation consultant care in the community or the La Leche League to help them with breastfeeding management problems. These mothers are able to sustain breastfeeding longer with support from their families, their peers, their employers and in their community. Younger women, single women, women with social or economic challenges, aboriginal mothers, immigrant women or women whose infants are born with health problems receive inadequate support and are more likely to wean prematurely, before breastfeeding is established (Health Canada 1999 p.32).

The Implications: Unnecessary Cost to the Public Health Care System

Breastfeeding and the use of human milk have major implications for the health of infants and children and for the prevention of infant and childhood illness that require physician care, the use of antibiotics and, often, hospitalization (Cunningham AS, Jelliffe DB, & Jelliffe EFP.1991). Lack of breastfeeding support directly affects infant health. Children carry the burden of unnecessary ill health in infancy and into childhood. This failure is directly affecting the health of children and this is the main reason they are hospitalized during the first year. This costs the public health care system untold dollars:

Full cost accounting would identify the economic value of breastfeeding to the sustainability of the services provided at the hospital level and to the health care system in Canada including:


The Need: To Improve the Quality of Care for Mothers and Babies in Canada

There have been major efforts by federal/provincial/territorial governments and stakeholder groups in promoting breastfeeding in Canada since 1978 when Health Canada began actively promoting breastfeeding. However, much more must be done to protect and support women’s decisions to breastfeed. Improving the quality of care during the prenatal and postnatal periods to international standards is the basis of successful breastfeeding.

Comprehensive breastfeeding education for staff, including the use of human milk, is needed to overcome barriers and inequities in the system. The WHO/UNICEF Ten Steps to Successful Breastfeeding and the WHO/UNICEF International Code of Marketing of Breastmilk Substitutes are international standards for institutional care of women who breastfeed. These standards are evidence-based and form the basis for the Baby Friendly™ Initiative. The principles of this initiative are:

To date there is only one hospital in Canada that has met the standards for successful breastfeeding support and has been designated as a Baby Friendly™ hospital. World wide there are over 15,000 Baby Friendly™ hospitals. There is only one hospital in Canada that provides a human milk bank to support infants' access to human milk. The number of milk banks in the United States, Australia, the United Kingdom and other countries is increasing yearly.

Breastfeeding is the foundation of health for individuals. Breastfeeding support has a major contribution to make to an affordable health care system for Canadian citizens. This vision is supported by:


Conclusion:

The benefits of exclusive and sustained breastfeeding are not presently accessible to the majority of children in Canada. This is a quality-of-life issue for children and for individuals. It is a quality-of -care issue for women who have no choice but to deliver in hospital.
Protection of the decision to breastfeed as a health choice and support for those who decide to breastfeed affects mothers' ability to establish exclusive breastfeeding and their ability to sustain breastfeeding. There is strong evidence that this support directly affects the quality of health for infants and children and quality of life for individuals. Comprehensive infrastructure support to the level of the WHO/UNICEF international standards is needed to provide quality of care for breastfeeding mothers and children during the prenatal and postnatal period. Improved breastfeeding outcomes are dependent on quality care. Quality of breastfeeding care during the prenatal and postnatal period is the foundation for an affordable health care system for all Canadians.

References:

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Anderson, E.W., Johnstone, & B.M., Remax, D.T. (1999). Breastfeeding and cognitive development: A meta-analysis. Am J Clin Nutr, 70, 525-533.

Ball, T.M., Wright A.L. (1999). Health care costs of formula-feeding in the first year of life. Pediatrics, 103 (4 Pt 2), 870-876.

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The Breastfeeding Committee for Canada. (2001). Breastfeeding, Healthy Eating and Active Living: Natural Tools for Diabetes Prevention. Toronto: BCC

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World Health Organization. (1981). International Code of Marketing of Breast milk Substitutes. Document HA34/1981/REC/1, Annex 3. Geneva: WHO. Available from URL: http://www.ibfan.org/english/resource/who/fullcode.html

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